ASOP Pavement Playbook (v2)

A. Digital Friction & Transfer Tax (Fragmentation)

"How many minutes a day do you spend manually transferring orders or updating prices across 3-4 different systems (POS, online menu, delivery apps)?"

B. The Phone Tax (Customer Service Load)

"If I took away the phone and all reservation/takeout calls for two hours, what would the staff do with the extra time? Is it often just a staff member answering simple questions?"

C. Staff Turnover & Training Drag

"When you hire someone new, how long does it take before they are fully autonomous and not asking management basic questions about policy or common issues?"

D. The Review Echo (Reputation Management)

"Who handles those bad Google reviews? Do they ever wish they could catch that problem and solve it *before* the guest leaves, maybe through a quick text?"

E. Pricing Inertia (Profit Leakage)

"How often do menu prices change? Are they updated instantly across all digital platforms? Are the prices optimized for peak vs. slow times?"

F. Marketing Blind Spot (Data Insight)

"If I asked you what your best-selling dish will be next Tuesday, could you tell me with high confidence? What happens if you run out of that item?"

G. Management Burnout & Fatigue

"How often is the owner/manager dealing with a simple admin issue that a lower-level staff member should be able to handle, but can't because the process isn't clear?"

H. Compliance & Paperwork Risk

"Do you have a clear, documented process for handling all compliance checks, audits, or mandated paperwork, or is it chaos every time?"